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Small Business Simulation

Small Business Simulation  
John Sturgul
From:John Sturgul
Subject:Small Business Simulation
Date:Thu, 02 Dec 2004 12:56:19 -0600
One of the nicest examples of simulation for a business came some time
ago. This is the paper, "Simulation Modeling Improves Operations,
Planning, and Productivity of Fast Food Restaurants", by William Swart and
Luca Donna. This can be found in the book, "Simulation of Waiting-line
Systems", ed. by Susan L. Solomon, Prentice-Hall, 1983. This paper shows
how not only simulation but other aspects of OR helped Burger King to
design various restaurants (LP - the Ware House problem, for example).

I teach simulation every semester and I give this to my students to read
the first week.

John Sturgul
University of Idaho
   

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